Enhanced edition Content
1 Hot topics
2 Case collection: Capstone case / New Zealand cases / Classroom cases
Introduction
Chapter 1 Consumer behaviour and marketing strategy 3
Part 1 Consumer decision process
Chapter 2 Situational influences
Chapter 3 Problem recognition
Chapter 4 Information search
Chapter 5 Evaluating and selecting alternatives
Chapter 6 Outlet selection and purchase
Chapter 7 Postpurchase processes, customer satisfaction and consumer loyalty
Part 2 Internal influences
Chapter 8 Perception
Chapter 9 Learning and memory
Chapter 10 Motivation, personality and emotion
Chapter 11 Attitude and attitude change
Part 3 External influences
Chapter 12 Australian society: demographics and lifestyles
Chapter 13 Household structure and consumption behaviour
Chapter 14 Group influence and communication
Chapter 15 Social class
Chapter 16 Culture and cross-cultural variations in consumer behaviour
Part 4 Contemporary topics in consumer behaviour
Chapter 17 Business-to-business buying behaviour
Chapter 18 Consumers and society
