The Marketing Tools & Templates Collection
Author: Nine Dots Marketing Resource Centre
Summary
A special collection of World-Class Marketing Management Expertise.
The Marketing Tools & Templates Collection offers material developed from years of training and the latest academic models. Each title in the series presents a user guide and tools in key areas; Strategic Marketing Planning, Brand Equity Development and Creative Communication Development and Management. These provide the essential skills that every marketing manager needs in that area.
The entire special collection--3 volumes with over 300 pages in total--is available at a savings of over 30%.
Only $790.00 (plus shipping and handling)--that's over 30% off the regular prices of these toolkits purchased separately--and it comes with a CD with all the template files ready to download and use.
Here's what you'll receive. This 3-volume set includes:
The Steps for Market Analysis -- covers how to determine the attractiveness of the market and competitive advantages of your company or product/service.
Market Segmentation -- introduces managers to techniques for selecting attractive market segments.
Implementation of Marketing Strategies & Plans -- helps the marketing manager develop overall marketing strategies, the marketing mix, brand strategies, and positioning.
Overview of Brand Equity – helps understand; what is brand equity? Why it’s so important?
Building Brand Identity -- addresses topics including defining your target market and building brand identity for target consumers/customers
Building Brand Meaning -- covers ideas, issues, and best practice principles building meaning through performance attributes.
Measuring Brand Equity -- addresses basic concepts, issues, and terminology in the field of brand research (includes research tool box).
Understanding your Consumers and Customers -- offers practical frameworks and useful advice for managing different aspects of brand audits. Addresses some of the key issues and terminology involved in researching, and interpreting consumer behaviour.
Creative Strategy -- covers the tools, principles, and guidelines associated with the developing the creative direction for the brand.
Creative Evaluation -- acquaints managers with the language to provide feedback to the creative agency.
Creative Production Management -- challenges marketing managers to make their creative management structures and systems more competitive.
