Brand Equity Development Toolkit (Hard Copy and CD)
Author: Nine Dots Marketing Resource Centre
Summary
Welome to the User Manual & Toolkit for developing brand equity and winning brands.
This toolkit is a comprehensive set of best practice business and marketing-related processes, models, know-how and tools. It takes a step-by-step approach to assist you with a way of thinking and documenting your brand’s strengths and weaknesses as they stand today and evaluating new opportunities to extend your brand successfully into the future. It will also provide a simple, consistent set of tools that will enable a common platform throughout your organisation, enabling effective and efficient sharing of knowledge.
