|
|
Strategic Marketing
Author: Cravens, David; Piercy, Nigel
Summary
Examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies.
|
| |
< Back to Category Listing
|
|
 |
|
|
 |
|
|
Name
|
Qty
|
Price
|
|
|
The New ...
|
1
|
AUD$49.95
|
|
Strategi...
|
1
|
AUD$120.95
|
|
Consumer...
|
1
|
AUD$109.95
|
|
Mountain...
|
1
|
AUD$44.96
|
|
Managing...
|
1
|
AUD$24.95
|
|
An Adver...
|
1
|
AUD$94.95
|
|
Photosho...
|
1
|
AUD$44.95
|
|
The Corp...
|
1
|
AUD$33.95
|
|
Managing...
|
1
|
AUD$22.00
|
|
Delivery
|
AUD$9.95
|
|
|
Total
|
AUD$556.56
|
 |
 |
|
