Marketing Warfare
Author: Al Ries & Jack Trout
Summary
You’ve got your hands on one of the greatest marketing manuals ever writtenthe classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, its not enough to target customers. Marketers must take aim at their competitorsand be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tacticsdefensive, offensive, flanking, and guerrilla. Its the book that wrote the new rules!
