Sun Tzu Strategies for Marketing
Author: Michaelson, Gerald; Michaelson , Steven
Summary
What can an ancient Chinese military genius teach modern business people about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets classic battle strategies specifically for today’s marketing professionals. Each principle is illustrated with strategic and tactical applications drawn from the world’s most successful marketing campaign.
