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Case Studies & Handbooks
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Nine Dots Australian Marketing Planning Handbook Series 1: Strategic Marketing Handbook
Author: Zeynep Roberts
Price (including GST): AUD$63.95
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Fast Moving Consumer Goods (FMCG)
Author: Stephen H. Star, V.Kasturi Rangan, Marie Bell
Price (including GST): AUD$12.95
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Citibank: Launching the Credit Card in Asia Pacific
Author: V.Kasturi Rangan
Price (including GST): AUD$6.95
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Brand Management
Author: Kevin Lane Keller
Price (including GST): AUD$12.95
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Marketing Strategy: Includes 3 Articles
Author: James C. Schroer, Kathryn Harrigan, Michael Porter, Joel A. Bleeke
Price (including GST): AUD$19.95
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Marketing Through Minefields
Author: Harvard Business School Press
Price (including GST): AUD$29.95
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10 Must-Read Articles from HBR
Author: Various
Price (including GST): AUD$29.95
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