Books

This selection of professional books will further build your knowledge in marketing management.  Stay ahead of your competitors and seek out new business opportunities.  These books have been especially chosen to incorporate the most contemporary theories in strategic marketing, communication development, innovation, brand management, leadership and sales management.

Our recommended titles

Analysis for Marketing Planning
Authors: Donald Lehmann; Russell Winer
Price (including GST) $92.95

 Blue Ocean Strategy
Authors: W Chan Kim, Renee Mauborgne
Price (including GST): $58.00

Fundamentals of Corporate Finance
Authors: Ross, Stephen; Thompson, Spencer; Christensen, Mark; Westerfield, Randolph & Jordan, Bradford
Price (including GST):  $104.95

Marketing Strategy – A Decision Focused Approach
Authors: Walker, Orville; Mullins, John; Boyd, Jr., Harper
Price (including GST): $104.95.

Marketing: Creating And Delivering Value + OLC
Author: Quester, Pascale; McGuiggan, Robyn; Perreault, Jr., William; McCarthy, E. Jerome
Price (including GST): $105.95 

Business Marketing: Connecting Strategy, Relationships, and Learning
Author: F. Robert Dwyer, John F. Tanner
Price (including GST): Normally $124.95 BUY NOW $106.95

 

	Finance for Managers Author: Harvard Business Essentials Price (including GST): AUD$39.00