Nine Dots Marketing - Conference Workshops

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Marketing Conference Workshops

How it works

Marketing training no longer needs to be an “add-on” to your current team building activities. Skill development workshop sessions can now be incorporated into your next off-site marketing conference through our world-class training programs.

Workshops are tailored to your conference theme targeting specific competency and skill development areas.

Each workshop is delivered through practical half day or full day sessions – you choose the skill area and we design and facilitate the workshop activities applying our leading learning techniques.

Marketing Strategy

This workshop will draw on the principles of value based strategic marketing to help your team further develop their planning skills. Teams will learn the key elements of a successful plan and the process of implementing and measuring marketing activities. Teams will also be exposed to new models and tools to measure customers’ needs and evaluate your competitive strengths and weaknesses. To find out more contact us.

Building Brands

This workshop will assist teams to write concise brand equity and positioning statements that can be easily translated into creative strategy for effective communication of the brand to the target market. Building a strong brand requires understanding consumer needs and developing a point of difference that is meaningful and sustainable in generating customer loyalty. To find out more contact us.

Finance for Marketers

This workshop is designed to develop marketers’ skills in key financial measures and models linked to marketing decisions including identifying and measuring growth opportunities, projecting future cash flows and understanding the impact of marketing on shareholder value equations. To find out more contact us.

Insight Development

This workshop focuses on effective advertising elements critical to achieving cut-through and building brand equity. It is therefore increasingly important for marketing professionals to have an understanding of how to translate consumer insights into meaningful advertising strategies and creative outcomes. To find out more contact us.

Creative Brief Writing

This workshop focuses on effective advertising through the development of effective briefs. The team will learn how to translate business needs into meaningful advertising strategies and creative briefs. This workshop focuses on brand building advertising – its development and its evaluation. To find out more contact us.

Customer Segmentation

This workshop will draw on the principles of customer segmentation to help further develop your team's skills in developing targeted marketing strategies. It will also provide the team with the tools and research methods to evaluate profitable segments, understand the key principles of segmentation, learn how to develop consumer insights and write positioning statements that are targeted. To find out more contact us.

Creative Evaluation Techniques

Using key principles of successful advertising combined with proven evaluation techniques, teams will learn how to build and use a framework for evaluating and commenting on new advertising to direct and inspire Creatives. This workshop focuses on brand building advertising – its development and its evaluation. To find out more contact us.




Name	Qty	Price

Sun Tzu ...	1	AUD$20.96
Delivery		AUD$9.95

Total		AUD$30.91