Web Based Competency Assessment Profiler: CAP

Easy-to-use survey with 170 variables across ten key competency clusters

An online survey is forwarded to the employee who is asked to assess their skills, knowledge, and leadership for each marketing competency area; managers and key stakeholders are also involved in assessing the employee on the same competencies.

Determining gap indicators and development opportunities

The information gathered from these research tools is analysed for gap indicators or areas in need of development. The aggregate of your employees’ scores enables you to identify future development opportunities in your team as well as to identify talent pools. 

Making better planning, assessment and progress decisions 

• Benchmark individuals for performance review internally and externally
• Aggregate team performance data to retain and manage talent for career succession planning
• Access performance and competency assessment on-line (via secure internet access) by the decision makers
• Track completion of performance reports
• Consistent criteria to assess technical skills across the team
• Predict future staffing models
• Link performance measures to technical and management competencies  

Sample of Results

 
Complete a quick Q&A to see how the marketing advantage can help you.

for sample reports or further information on our training programs