Marketing Training In - House

Finance Training for Marketing

Road to Marketing Excellence

Managing the Marketing and Finance Interface is designed to teach key marketing strategy principles and the impact these decisions have on the financial future of the organisation.  Understanding how to measure performance and build strong financial models around marketing decisions is critical to successful deployment of the marketing plan. 

The workshop is designed to develop marketers’ skills in key financial measures and models linked to marketing decisions including identifying and measuring growth opportunities, projecting future cash flows and understanding the impact of marketing on shareholder value equations.

find out how we can tailor this and other training programs for you.